About this guide
Research suggests that unless we change the way we fish and the seafood we choose to eat, global stocks will be fully exploited within the next generation.
We believe Selfridges can help to make a difference by not selling any seafood that is from unsustainable, over-fished or vulnerable fisheries, and helping you to make positive choices by using this handy guide.
The iPhone app
Please keep it with you when you buy or eat food from the ocean.
Fish to eat
Are from well managed, sustainable stocks or farms.
We sell many of them when available!
Fish to avoid
Are from unsustainable, over-fished, vulnerable and/or badly managed fisheries, or those that have high levels of by-catch - that's fish caught unintentionally whilst trying to catch other fish, and then thrown back dead.
We don't sell them - but we recommend an alternative whenever we can!
Selfridges Recommends
The alternatives to fish to avoid we recommend for similar taste and texture.
Can't find the fish you're looking for?
This guide is a handy summary of the most popular fish eaten in the UK. If a fish is not listed, it may mean that the fishery is either working towards improvement, there are some issues of concern with its current status or management, or there is not enough information to recommend either eating or avoiding.
To find your fish we recommend that you go to the search function of MCS's Fishonline for more information on more than 150 species.
If in doubt about your choice of seafood, select an alternative green-rated Fish-to-Eat or eat it only occasionally.
